Building a monster business involving Search Engine Optimization, Social Media and Branded Video Marketing is a time consuming task. A labor of love? Yes! It is a blast making other people’s dreams come true by maximizing their virtual business model.
The challenge for me is attending to my clients’ needs while staying on the edge of an information flow that is literally moving at the speed of thought. Chris Brogan talks about Attention being Currency in today’s business world. Time management is an ever growing issue with folks running at the front of a virtual medium. Chris and people who comment on his blog talk about task / time allotments to stay on track for the day. Attention can be grabbed and priceless time stolen if you don’t have a plan of attack.
I have developed an information stream that works for me. I suggest you develop one for you. All of these tools are free and I prefer those that work in the cloud so they are accessible to me in and out of the office.
I set up an igoogle home page with widgets that suit me best. I use Manymoon calendar and project planner with my Google Apps calendar for my daily tasks and projects. I monitor my RSS feeds from this home page.
As for Twitter, Facebook and LinkedIn, I connect all of them with Hootsuite. The keyword, search and statistics function in Hootsuite make it a valuable tool for monitoring topics and doing research on most any subject. The RSS and Hootsuite keep me awash in an information stream that is more like a torrent than a stream. I grab what I can and shoot what I like over to Evernote for safekeeping and sorting until I set aside the time for more in-depth look into whatever it is that I am looking for.
All in the cloud, all free and all functional to make even the Information ADD business owner somewhat together…..
Posted By Sam Fagan VP of Business Development Blueagle Marketing