Is quality or quantity more important for your corporate blog? There is no final answer on this question. Some say you need to post a blog everyday in order to keep your readers interest. Others say posting on a schedule with relevant content is the key to keeping your blog on track.
A recent study by eMarketer found that 46% of its respondents believed that an engaged community is the key, and only 26% thought daily postings were the most important.
Daily postings will accumulate pages in your archives quickly, which could mean additional clicks and also provide more insight to your company. But, the train of thought also exist that a demand for quantity decreases the quality, thereby loosing the reader all together.
So the question still goes unanswered – quality or quantity? If you post your corporate blog daily or weekly, always ensure the content is relevant to your readers. My opinion is that quantity is worthless without quality.