Lead the Pack with the Latest "Buzz" about Domination Marketing!
If you think a corporate blog will magically create traffic, you are expecting too much from your blog. If you post your blog, erratically, full of lengthy dry corporate content, and don’t provide a clear and concise way for your readers to subscribe, you appear as a faceless corporation. People like to do business with people they Like, Know, and Trust.
Once people understand what you have to offer, the next thing they want to know is about the people in your organization. By focusing your corporate blog about the people within your organization, showing their personalities as well as their expertise, your blog will become interesting and personal.
Corporate blogging takes commitment. Posts need to be made regularly and on a schedule. It can take months for users to realize there is useful information in your blogs. Consistency is key in generating recurring traffic, which is after all, the real goal of a corporate blog.
According to Mashable.com, small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog. So, get personal and get blogging!
The most obvious benefit of using long tail keywords is the searcher has specific intent. They know exactly what information they need to solve their problems or fill a specific need. These long tail keywords are not searched as often as shorter keyword searches, but the upside is they are easier to convert.
According to Hitwise-Experian, longer keyword searches of eight words or more have increased more than 20% over the past year. Short keyword searches are on the decline. This is the perfect situation for the corporate blogger. Blogging allows for widespread content distribution, which leads to higher search engine results. Blog content is found by search engines, which results in increase in Web traffic.
It’s really pretty simple to choose keywords for your posts. Think of the phrases a client would use to search for your product or service. Incorporate those phrases naturally in your posts. If you are familiar with Pay Per Click (PPC), you already know about keyword research. There are other ways to find and target long tail keywords as well.
There are free online keyword research tools, such as Google. Visit your competitors’ sites and note the keywords used on their websites, page titles, meta tags and blogs.
There are SEO consultants and Enterprise platforms which provide optimization and ongoing support.
According to a survey by SaleSpider 40% of small businesses think that social networking is creating a “significant” boost in sales. Social networking has made it easier to identify requests for proposals, interacting with new and existing customers and providing specific answers for customers’ questions.
The upcoming year will see a marked increase in the use of social networking from small businesses. It is more time consuming than costly, making it easy on the budget in a time when marketing dollars are tight. You don’t have to spend all day on line to make social networking a viable part of your marketing strategy. A few well placed blogs, updating your latest news via Twitter, Face Book, linking to a company newsletter and you are in the social networking business!
Social networking is being used less and less for sharing personal information and more of a venue for networking generating leads and creating new business by small business owners. A larger share of marketing resources will be devoted to social networking in the upcoming year. Position your small business correctly into social networking by keeping your profile and pictures professional, your information relevant to your customer base, and your content updated and fresh.