Search Engine Optimization

Being an SEO Consultant or a Business Consultant who knows SEO — Two Very Different Things

I recently came across an article, "What You Don’t Know About SEO", by Erin Weinger in the February Edition of Entrepreneur.com http://bit.ly/9m3fsZ . I am sure Erin knows his stuff , probably way more than me. On this article though, I had a different point of view. I was glad to finally get to the sub section in the article, "Getting Links", where Erin got to the meat of things and made my point for me.

Getting links in an incredibly painstaking task that requires not just a time consuming initial set up , but a maintanence program as well. Sure, you can do an effective Search Engine Optimization program yourself. If someone has time, inclination and know how, why not? But then again, if you did have the know how, maybe even the time and inclination, as a business owner you have to ask yourself, " what is it that I do best "?

As a business owner, I have to always ask, what is it that makes me the most money? Is it by doing what I do best ? Or is it by doing something that I need done but can do myself for less money ? Seems to me many businesses go out of business by thinking cheap.

Ok, so some companies can afford to hire an ex-Google exec. Maybe some companies have an entire staff to train. In that event, train your own SEO guy. The fact is that even big companies realize that they are best off doing what they do best. That usually is making the products that make them the most money, not training people to blog, backlink, blog some more, backlink, submit an article, search for related content, build backend pages, find submittal sites and get authorizations on thousands of places to post articles, cross reference blogs, and then tweet about it all.

Outsourcing is a key to survival. Finding the right outsource company is not that hard. Making sure that they have the right portfolio and won’t rip you off is not hard either. Open up your laptop, go to Google and ask them to point to their clients. Its a short interview !

posted by Sam Fagan VP of Business Development Blueagle Marketing. www.blueaglemarketing.com

Remember from the other page, a “Force Multiplier Strategy” is a component using five or more attributes, advantages or opportunities, exponentially increasing overall effectiveness in a united strategic effort. So how is Search Engine Optimization a Force Multiplier? When studying the components for local business exposure to marketing advertisement, you find a good SEO plan utilizes the following five plus attributes:

Rich keywords and long tail keywords in the title, tag line and imbedded in the copy
multiple client reviews on your site
strong links and backlinks
pictures with proper descriptions
plus video is the up and coming new kid on the block.

These along with dozens of other SEO tactics will put a local business on page one of Google making it a force to be reckoned with in multiplying sales revenues. Effective Search Engine Optimization (SEO) is more than just claiming a place on a search engine page, however. It is the detailed and complete analysis of several factors, starting with the right choice of name and then the words used in page content. The header size and placement, careful repetition of words, the number of keywords and how they relate to the content are all critical to the SEO process.

Links to other sites coupled with back links, plus links to other media and how responses relate to your content all add to your sites visibility. In addition, keyword rich addresses as well as the type of website design and hosting, the number of visitors and how long they stay are all the beginning of a successful SEO campaign. Algorithms and filters rule over the internet to determine robotic controlled information loading and copy repetition and then index accordingly. These things and more determine your site ranking which is how people find you, but just as importantly, today a business website is ranked based on conversations and references taking place in other areas of the internet. Blueagle SEO combines full structure and coding along with proper keyword inclusion in the title, text and content of the site itself. We combine a planned participation in Social and Video Branded Media to attain organic rankings that will give you multiple spots for your keywords on the very first page. It is important to reach buyers, not just lookers. Your SEO determines the quality of traffic and insures that your ability to get the right traffic. A Blueagle SEO system will pull the buyers in at the point of buying and lots of them. It is extremely important to understand that organic searches, by your customers, will rank extremely high on search engine page results. An organic search is indexed based on the criterion of the SEO built into the website itself; as opposed to a paid advertisement which can tax the budget very heavily.

seo

Purchasing search engine advertisement for thousands of dollars in order to rank high in the “Sponsored Links” section of a search engine is expensive. But the untold secret is that Sponsored Links are only 18% effective compared to the 78% effectiveness of an organic ranking. The reason is that Google places high value on actual public interest. It has been proven that 82% of people who normally use the internet know exactly what they are looking to purchase and that 50% of these same people use a search engine to find it. Knowing this, how important is it to invest in a cost effective Search Engine Optimization system immediately? Your customers are on the web and you want to find them where they can be found. This is where we enter the picture. We put you in front of your clients where they are and when they are at the point of buying. If you are not found by your ideal clients when they search, be sure that your competition will be found by them. If you are not Virtualizing Your Business you are already losing ground to the competition and increasing the chances of business stagnation or even worse, eventual failure! This is 21^st Century marketing which offers a new way, a better way, for business owners to capture their market and emerge as the thought leader in their industry. If you are following 20^th Century Marketing you are falling behind daily. The Blueagle SEO Force Multiplier System is effective and profitable by itself, but we have discovered a way to combine forces with the other two Force Multipliers creating exponential results. You will dominate your niche market and customers will be at your door ready to buy.