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Being an SEO Consultant or a Business Consultant who knows SEO — Two Very Different Things
I recently came across an article, "What You Don’t Know About SEO", by Erin Weinger in the February Edition of Entrepreneur.com http://bit.ly/9m3fsZ . I am sure Erin knows his stuff , probably way more than me. On this article though, I had a different point of view. I was glad to finally get to the sub section in the article, "Getting Links", where Erin got to the meat of things and made my point for me.
Getting links in an incredibly painstaking task that requires not just a time consuming initial set up , but a maintanence program as well. Sure, you can do an effective Search Engine Optimization program yourself. If someone has time, inclination and know how, why not? But then again, if you did have the know how, maybe even the time and inclination, as a business owner you have to ask yourself, " what is it that I do best "?
As a business owner, I have to always ask, what is it that makes me the most money? Is it by doing what I do best ? Or is it by doing something that I need done but can do myself for less money ? Seems to me many businesses go out of business by thinking cheap.
Ok, so some companies can afford to hire an ex-Google exec. Maybe some companies have an entire staff to train. In that event, train your own SEO guy. The fact is that even big companies realize that they are best off doing what they do best. That usually is making the products that make them the most money, not training people to blog, backlink, blog some more, backlink, submit an article, search for related content, build backend pages, find submittal sites and get authorizations on thousands of places to post articles, cross reference blogs, and then tweet about it all.
Outsourcing is a key to survival. Finding the right outsource company is not that hard. Making sure that they have the right portfolio and won’t rip you off is not hard either. Open up your laptop, go to Google and ask them to point to their clients. Its a short interview !
posted by Sam Fagan VP of Business Development Blueagle Marketing. www.blueaglemarketing.com
Perhaps you’ve heard of the word “social media” by now and wondered what it really means. Social media is information sharing and social interaction through the use of the internet. Think Facebook and Twitter – the two most popular social media applications today. You’re also probably wondering what these can do for your business?
Social media works by connecting you and your message to the right people. If you happen to have a Facebook fan page or a Twitter account for your business, you can just type in the message you want to deliver or even add a picture or video, and your clients or customers will efficiently be updated. This way, your customers will also be able to ask questions and give feedback, allowing you to nurture your relationship with them. In addition, popular search engines like Google and Yahoo highly rank social media applications, allowing your website to gain more unique visitors, which translate to more business.
Facebook and Twitter are just some of the ways in which you can effectively disseminate your message. There are hundreds of social media tools and applications out there and knowing how to effectively use them will be to your advantage. Social media will revolutionize your business. It will allow you to broadcast information, and build lasting relationships with your clients.
Social media has been dubbed as the new marketing genius. Big companies like Coca-cola and Sony have jumped in and joined the bandwagon. In a nutshell, social media is a more effective way of marketing – a marketing strategy that will allow you to send your message directly to your specified target market. This is not just a novelty waiting to run its course, it is a brilliant technology that will continuously evolve and change the course of marketing as time progresses.